Maximization Scale

Following the discussion on choice, if you want to know if you are a maximizer or a satisficer, take the test below. You can find out your rating on the maximization scale. I think this is one of the questionnaires used in Professor Schwartz's research. The research results show that about 10% of those answered were extreme maximizers, average score over 5.5, and 10% were extreme satisficers, scoring average below 2.5. I normally am skeptical about such research results, but it is interesting to go through the questionnaire just to see how we are measured. The statements on station and channel surfing hit me the hardest.